The idea for this site came in a dream. It was Thanksgiving 2010. Today is June 1, 2012. The site took nearly a year an a half to launch and this is just phase one.
The Closet in its full glory will be a destination that combs the web (yes all of it) for relevant products that appeal to you served up in head-to-toe outfits because that’s how we dress, across brands, from various stores, with an eclectic intermix of inexpensive and designer products.
A site curated by you, for you.
When we first started developing the site, we quickly realized that the data points needed to build complicated algorithms to track User preferences were going to take time to accumulate. So Matt (the “experimenter of all things web“) came up with the idea of having a team of stylists build outfits. So while we amass data, there’s something for Users to immediately react to. This way, we are able to learn what Users, what YOU, like and dislike with interactions on the site vs. asking a series of questions which never really lead to the right conclusion. After all, style is personal.
Imagine being able to shop from one site that pulls products from all your favorite stores and delivers it in coordinated outfits that incorporate existing products that we know you already own.
Now imagine checking out with one shopping cart – 5 sites, 7 products, one click.
That’s where we are going.
This is just the beginning.
And today I give special thanks to David (the “Algo-Master Sir-Mix-Alot Web Spinner”) and Jon, who David says is “smarter than Spock”. Without you guys, Kassie’s Closet would only exist in my house.
P.S. – Matt posts these blog entries, as you can probably tell per his self-proclaimed title in the group shot